MASUDA Sebastian

Japan Cultural Envoy FY2017
MASUDA Sebastian
Art director & Artist
  • Countries visited: The Netherlands, South Africa, Angola, the United States, Bolivia and Brazil
  • Period of the activities:From September 21 to October 17, 2017, from November 1 to December 19, 2017, from January 2 to February 24, 2018 and from March 3 to April 1, 2018
  • Birthplace:Chiba Prefecture
  • Birth:1970
  • Academic background:-

He is a visiting professor for Kyoto University of Art and Design and Yokohama College of Art and Design. After active involvement in theater performance and modern art, he opened “6%DOKIDOKI”, a shop with the concept of “Sensational Kawaii” in Harajuku in 1995. Through the world tour titled “Harajuku Kawaii Experience,” which started in 2009, he has been working to spread Harajuku culture on a global scale. He gained worldwide attention for his PV production for “PONPONPON,” a debut single by Japanese pop icon “Kyary Pamyu Pamyu.” He has been active as an artist and art director, contextualizing Harajuku Kawaii Culture, for example, by producing a concept restaurant “KAWAII MONSTER CAFÉ.” His first solo exhibition “Colorful Rebellion – Seventh Nightmare -” was held in New York in 2014. He is working now to launch a participatory art project “Time After Time Capsule” in 10 cities around the world in 2020.


2014 Solo exhibition “Colorful Rebellion – Seventh Nightmare -” (New York, Florida, and Milan)
2015 Solo exhibition “TRUE COLORS” (Warehouse TERADA in Tokyo)
2016 Public art project “TIME AFTER TIME CAPSULE” (New York, Los Angeles, Washington D.C., Paris, London, and Singapore)


2011 Produced the exhibition and event “Roots of Kawaii” (Los Angeles)
2012 Produced the exhibition “Another Naito Rune Discovered by Sebastian Masuda -Roots of Kawaii” (Parco Museum in Tokyo)


[Art direction]
2013 “Melty go-round” TREE, a huge Christmas tree for Christmas in the Sky at Roppongi Hills
2014 Produced a monument “MOSHI MOSHI BOX” at the Harajuku Tourist Information Center
Produced a main visual work for “Doll Culture Exhibition – Licca-chan, Jenny, Barbie, Blythe, and Super Dollfie – From the origin of “Kawaii” to the future”
2015 “The Love Letter – Shuji Terayama & Kyoko Kujyo,” a book commemorating the 80th anniversary of Shuji Terayama
Opened a concept restaurant “KAWAII MONSTER CAFÉ” in Harajuku
“Miracle Gift Parade,” a parade commemorating the 25th anniversary of Sanrio Puroland
2016 Produced “Kawaiine! Kanazawa Project,” a collaboration of traditional arts and Kawaii, in Kanazawa City, Ishikawa Prefecture
Designed a logo and produced a monument for “Terayama Road” in Misawa City, Aomori Prefecture


2015 New Wave Award at the Yubari International Fantastic Film Festival 2015
[Website URL]

MASUDA Sebastian report

*The content of this page is as of the year of the appointment as an Japan Cultural Envoy.