Kashiwa Sato

Japan Cultural Envoy FY2016
Kashiwa Sato
Creative director, President of SAMURAI INC.
  • Worked in the United States, the United Kingdom and France
  • Active Period:From March 18 to April 17, 2017
  • Birthplace:Tokyo
  • Birth:1965
  • Academic background:Graduated from the Department of Graphic Design, Faculty of Art and Design, Tama Art University

After working for Hakuhodo Inc., Kashiwa Sato established his own creative studio, “SAMURAI,” in 2000. From concept and communication strategy building to developing visual brand logos in an integrated process, his excellent creativity as a complete producer for branding strategy is highly acclaimed in a number of fields. As a producer representing Japan, he presents utterly new perspectives to a global society. He has been involved mainly in branding projects for UNIQLO, Seven-Eleven, Rakuten and Meiji Gakuin University, as well as logo design for the National Art Center, Tokyo and Tokyo Metropolitan Symphony Orchestra. In recent years, he has been working on more widely transmitting excellent Japanese contents overseas by working on the branding of Imabari towels, as well as logo design for the Japan International Contents Festival within its specified creative directions. He also works as a Visiting Professor at Keio University, a Visiting Professor at Tama Art University, a member of the executive board for the Tokyo Art Directors Club. He has written many books, including a bestseller with over 200,000 copies sold, “Kashiwa Sato’s Ultimate Method of Reaching the Essentials” (Nikkei Inc.), and “Reaching the Solution: Kashiwa Sato’s Creative Thinking Techniques” (Nikkei Inc.).

[Award Winning]

Mainichi Design Award, Tokyo ADC Grand Prix, Tokyo TDC Gold Award, Asahi Advertising Award Grand Prix, Yusaku Kamekura Design Award, Good Design Award, Japan Package Design Awards Gold Prize, Design for Asia Award Grand Prix, etc.

[Overseas Activities]
2006 Creative Director of the Imabari Towel Branding Project
Provided direction for UNIQLO’s global brand strategies
2007 Designed the logo of the Japan International Contents Festival
2016 “Maison et Objet exhibition project”: program celebrating the 400th anniversary of Arita porcelain(ARITA 400project) (Paris, France)
[Website URL] http://kashiwasato.com/#profile